From Concept to Coins

Bootstrapping Bootcamp is designed to be highly-actionable and get you receipts! We’ll help you assess your talents, build your first prototype, and validate your business idea. Get off the sidelines and walk it like you talk it. Here's what you get:

  • Videos and content sharing our recipe for how to launch and get your first customers — for your current and FUTURE ideas

  • Our workbook and tools to help you launch a business by any means necessary

  • A wise and supportive community that will encourage you during the hard @$$ journey

  • Brand new ways to solve problems while making the most appropriate business choices for YOU

  • Clarity, confidence, focus, and accountability to help achieve your daily goals

What's Inside

  • 1

    Welcome! 👋🏾 | The Warm-Up

  • 2

    PART 1 | Self-Assessment & Goal Setting 🤔

    • Get your mind right!

    • Healthy Habits

    • Your IDEAL Day

    • Identifying Your Skills & Passions

    • GO with the FLOW.

    • Putting It All Together | Part 1
  • 3

    PART 2 | Understanding Your Market & Customer 💡

    • Your Ideal Customer

    • The Problem You’re Solving

    • Customer Discovery & Analysis

    • Putting It All Together | Part 2
  • 4

    PART 3 | Business Model, Monetization & Funding Strategy 💰

    • What is a “Business Model?”

    • Dollars, Cents & Sense

    • The Truth About Getting Investment

    • Putting It All Together | Part 3
  • 5

    Half Time! 💃🏽🕺🏿

    • Half Time Check-In!
  • 6

    PART 4 | Build Your Prototype ⚗️

    • Prototyping Basics

    • Feedback Loops

    • Build the D@%n Thing!

    • Putting It All Together | Part 4
  • 7

    PART 5 | Branding, Marketing, Sales Strategy & Launch! 🚀

    • Everything You Need to Know About Branding

    • Marketing Madness

    • Your Sales Playbook

    • Putting It All Together = LAUNCH!
  • 8

    The Cool Down 😅

    • Congrats! What's Next...?

    • Before You Go...
  • 9

    BONUS CONTENT! 🎁

    • More Resources For You

Your Instructors

Aniyia Williams

Aniyia is the Executive Director of Black & Brown Founders (BFF), and has worked for and built startups in San Francisco since 2011. She founded BBF and fashion tech startup, Tinsel, which created the world's first audio necklace and earned Aniyia a patent for her electronic jewelry designs. As CEO of Tinsel, she raised nearly $500K from investors and successfully crowdfunded support for her invention. Aniyia is also co-founder of Zebras Unite, a movement pushing for a more sustainable culture around venture capital and startups. Entrepreneurship runs in Aniyia's bloodーshe grew up in Philadelphia where her family owned and ran a hair school and three salons. She began working in the family business from the age of 5. Aniyia is committed to helping underestimated tech entrepreneurs, and serves as a partner and special advisor to Backstage Accelerator. She also previously served as Entrepreneur-in-Residence at Code2040, and has produced several events around the U.S. for Black and Latinx founders.

Francesca Escoto

Insight comes from experience. Francesca has launched companies, led sales teams, and managed complex software projects for herself and many of her clients. Francesca also has certifications as a Professional Coach and Project Manager. She grew up launching and running Taekwondo schools in Dominican Republic with her parents. Francesca is an engineer whose first venture developed software to track the performance of aircraft engines... and grew too fast! She learned a lot. Francesca has been tapped by MIT Media Lab, WPI, Cosmo For Latinas, SXSW, Code2040, Society of Hispanic Professional Engineers, NPR and others to share her wisdom on their their stages and pages. Francesca also has experience teaching in the traditional classroom and writing curriculum. She is Director of Education at Black & Brown Founders, committed to helping create transformative training programs for entrepreneurs of color.

Bootcamp Pricing

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FAQs

  • WHY SHOULD I CHOOSE THIS PROGRAM?

    Our organization exists to help our founders generate revenue, so they can feel in control of their lives, help their families, and build wealth. If this is what you want, and are willing to do the hard work of getting it, we are committed to helping you succeed. We know that starting from square one can be an overwhelming task. It’s not clear how to get from Point A to Point B, and there’s a list of classic mistakes that founders make which can be costly. In addition to getting the receipts you need as an entrepreneur, we will hold you accountable while also supporting you.

  • WHAT’S YOUR REFUND POLICY?

    We are happy to refund your payment within the first 30 days, on the condition that you have watched/completed the videos and assignments from Part 1. If you put in the work for the first few weeks, and don’t feel like you’ve gained anything, we will refund your money. If an emergency comes up after 30 days that prohibits you from participating, we will reserve a spot for you in our next cohort to pick up where you left off. Entrepreneurship isn’t easy. Please come into the program ready and willing to make things happen!

  • WHAT IF I STILL HAVE DOUBTS ABOUT MY BUSINESS IDEA?

    That’s perfectly fine! We enjoy working with founders at the earliest stages of their journey. And in fact, many people will probably pivot or change what they are working on entirely after going through the first few weeks of assessment and discovery.

  • DO I HAVE TO BE BLACK OR LATINX TO PARTICIPATE?

    You are welcome to apply and enroll in the Bootcamp, even if you are not Black or Latinx. Our program content is tailored to perspectives of Black and/or Latinx people, but all are invited to participate as long as you are respectful to the community.